The tragic tornado near Oklahoma City reminds us that even the most advanced technologies can’t always be counted on when we need them most. Sometimes, we might need to communicate the way our ancestors did.
 
While you may have a crisis plan in place, even the best laid plans can be disrupted by a natural disaster [...]

Unlocking business performance – the role of communications research and analytics is the overlying theme chosen by AMEC, the International Association for the Measurement and Evaluation of Communication, for this year’s Summit. Delegates will have the opportunity to attend workshop sessions, discussion groups and plenary speaking spots given by international senior communications professionals. There will [...]

  About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but uses the anchor text for ranking purposes. Maybe [...]

THE PRESS CONFERENCE IS DEAD. LONG LIVE THE PRESS CONFERENCE 2.0 Getting the content model right for today’s media can regularly deliver a live audience of more than 40 credible journalists at a brand event. As with everything in the modern communications mix, tradition alone counts for little and it is content that drives the [...]

Political TV dramas such as Borgen, The Thick of It and The West Wing are excellent promotion for the benefits of media training. The programmes highlighted many of the difficulties that can occur when handling meetings with journalists, the benefits of preparation and the effect of a disastrous interview on your career. There is no [...]

So, the Burger King Twitter account was somehow hacked into on Monday (18 February). Did you see it? Were you aware? Do you even care? There was certainly a great deal of brouhaha in the immediate aftermath, almost exclusively from people who work in the marketing, PR and social media sectors. In short, someone took [...]

In my recent piece on the changing nature of SEO, I referred to the importance of having a content strategy. In that piece I touched on the changes being made by Google in the way it determines what will be ranked highly in search results terms. It’s all well and good knowing that changes are [...]

How to live in a world driven by content where content is free

Now Is The Time For PR Professionals To Lead The Line On Content Creation

Most have a love/hate relationship with Facebook and those who abandon it (says Cliffe Lampe, assistant professor of information at the University of Michigan, do so as the result of one uncomfortable event. A smaller segment are leaving for privacy concerns. At the moment this is a trickle but will the threat of new technology and customised social networks be enough to unseat Facebook?