GetTaxi is a start up and is an application that allows taxis to be ordered from a smart phone.
Project of the Year: 2012 Category : B2B Agency: Nexus Client : British Lion Egg Products Project title: The Clock is Ticking Background IN 1999 an EU directive demanded that minimum standards of welfare be adhered to for the protection of laying hens. The legislation came into force January 1, 2012 but since 2010 Nexus [...]
Project of the Year: 2012 Category: B2B Agency: The McOnie Agency Client : DuPont Protection Technologies Project title: Electric Arc Flash – an explosive issue Background Electric Arc Flash or Electrical Flashover is the unplanned contact between energised conductors that creates a plasma fireball of up to 20,000 degrees centigrade. Although relatively unknown it [...]
Project of the Year 2010: Redesign of written correspondence for Postovni sporitelna/Era Category: B2C Agency: Crest Communications, Czech Republic Client : Postovni sporitelna/Era Project title: Redesign of customer correspondence Background Owned by the Belgian KBC Bank NV Postovni sporitelna/Era is the number two retail bank in the Czech Republic, who found its customers didn’t [...]
Project of the Year: 2012 Category: B2B Agency: binsfeld corporate Client : binsfeld live Project title: Don’t just put us in your pocket, keep us in mind Background binsfeld live, the event marketing department of the binsfeld group wanted to develop an alternative and powerful communication tool that would reinforce its brand image, attract new [...]
Since 2011 a bursary has been established to reward the best and winning entries in the PotY competition. A financial award of £1000 is made to the winning agency and £500 to the winners of two other categories. The bursary can be used for any educational and PR experience purpose including attending conferences and seminars, [...]
Weber-Thedy was awarded the Project of the Year trophy for 2012 for its role in a battle for corporate control. The chosen strategy and its successful implementation allowed a private investor to acquire a popular group steeped in tradition. This achievement then laid the groundwork for the on-going restructuring of the company.
Project of the Year: 2004 Category: B2C Agency: LUCA Comunicación Corporativa, Spain Client: Discovery TV Channel Project Title: Barcelona 1,000 days to the Future for Discovery Objectives To create the most important event to date in Spain for Discovery to capture media, TV and opinion leader interest and generate brand awareness. Strategy Engage the attention [...]
Hertie, Guiding one of Germany’s Most Popular Retail Companies Through Insolvency: Weber-Thedy, Switzerland
Project of the Year: 2010 Category: Corporate Agency: Weber-Thedy, Switzerland Client: Insolvency adminstrator, Dr. Biner Bähr, White & Case, Düsseldorf Project Title: Hertie, Guiding one of Germany’s Most Popular Retail Companies Through Insolvency Background Hertie was one of Germany’s most popular department store chains with 74 outlets spanning the whole country. Approximately 3,500 people were [...]
Project of the Year: 2009 Category: B2C Agency. Senft and Partner, Austria Client: RIGIPS Project title: RIGIPS4FANS Background RIGIPS is one of Austria’s best known companies for gypsum products and is synonymous with plasterboard Objectives To strengthen the brand through • Employee identification with the company • Reinforcement of the customer-distributor relationship • Engaging in a [...]