Weber-Thedy was awarded the Project of the Year trophy for 2012 for its role in a battle for corporate control. The chosen strategy and its successful implementation allowed a private investor to acquire a popular group steeped in tradition. This achievement then laid the groundwork for the on-going restructuring of the company.
Project of the Year: 2004 Category: B2C Agency: LUCA Comunicación Corporativa, Spain Client: Discovery TV Channel Project Title: Barcelona 1,000 days to the Future for Discovery Objectives To create the most important event to date in Spain for Discovery to capture media, TV and opinion leader interest and generate brand awareness. Strategy Engage the attention [...]
Hertie, Guiding one of Germany’s Most Popular Retail Companies Through Insolvency: Weber-Thedy, Switzerland
Project of the Year: 2010 Category: Corporate Agency: Weber-Thedy, Switzerland Client: Insolvency adminstrator, Dr. Biner Bähr, White & Case, Düsseldorf Project Title: Hertie, Guiding one of Germany’s Most Popular Retail Companies Through Insolvency Background Hertie was one of Germany’s most popular department store chains with 74 outlets spanning the whole country. Approximately 3,500 people were [...]
Project of the Year: 2009 Category: B2C Agency. Senft and Partner, Austria Client: RIGIPS Project title: RIGIPS4FANS Background RIGIPS is one of Austria’s best known companies for gypsum products and is synonymous with plasterboard Objectives To strengthen the brand through • Employee identification with the company • Reinforcement of the customer-distributor relationship • Engaging in a [...]
Project of the Year: 2009 Toronto Category: CSR Agency: Mary Crotty Public Relations, Ireland Client: AIB bank and financial services Project title: AIB The Press Photographers Association of Ireland Photojournalism Background For the past 8 years AIB, Ireland’s largest banking and financial services organisation, has sponsored the Press Photographers Association of Ireland Annual Awards. The [...]
Project of the Year: 2010 Toronto AGM Category: CSR Agency: Senft & Partner, Austria Client: Austrian Deaf Organisation Project title: adventhoeren.at, Advent Calendar for both hearing and deaf Background 250 million people in the world are deaf. Austria has a population of 8,5 million, of which 10,000 are deaf and 500,00 hearing impaired. Objectives Raise [...]