GetTaxi Birthday Party: PR Partner, Russia

PR Partner Ltd, Russia

Project of the Year: 2012

Category: B2C

Agency: PR Partner

Client : GetTaxi

Project title: GetTaxi Birthday Party

Background

GetTaxi is a start up and is an application that allows taxis to be ordered from a smart phone.

 

Objectives

• To introduce GetTaxi and its services to the Russian people and firms with the help of the media – B2B and B2C (IT, telecoms, automotive, life-style)

Programme

• Several ideas were put forward but the Birthday Party concept was chosen.

• Timeframe of two weeks prior to the party and a month after.

 

Tactics

• Hire the right venue (birthday parties held at a hotel are de riguer in Russia

• Decorate the room accordingly -  branded balloons, flags, a branded birthday cake, presents etc.)

• Specially crafted invitations to appropriate media

 

Results

• 52 media representatives attended

• By the end of the month 79 publications reported the party, 3 TV news programmes.

• Circulation of more than 5 million