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Food & Drink | ||||||||
Sustainability has become a mainstream concern for UK consumers but does not necessarily translate into altered shopping behaviours, according to a new survey from The Nielsen Company.
… JC Nexus Communications
Shopping behaviour has evolved quickly over the last 18 months and certain trends have emerged. When we conducted shopper research at the end of 2008, we found that shoppers were eating out less and cooking more from scratch. Two years on, we ask whether this has changed and what it means for the industry.
Author: IPRN Special Interest Groups | January 15th, 2010
Empathy Research | ||||||||
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