International PR Network

What Does ‘Winning’ Really Mean?
It Means Not Losing Reputation or Business

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“If media are in such terrible decline, why is media relations in such terrific demand?”

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With the recent furore and withdrawal from China by Google, the natureof public relations and accessibility with a Chinese audience in mind has changed.

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As Twitter continues to evolve and develop as a business entity, itbecomes increasingly apparent that the medium must be used to leverage public relations in the same way that the other social networks, Facebook, Bebo et al, have galvanized public thought.

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