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	<title>IPRN Hot Topics &#187; Social Media</title>
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		<title>Leveraging Media to Win in a Crisis</title>
		<link>http://www.iprn.com/iprn-hot-topics/social-media/leveraging-media-to-win-in-a-crisis</link>
		<comments>http://www.iprn.com/iprn-hot-topics/social-media/leveraging-media-to-win-in-a-crisis#comments</comments>
		<pubDate>Tue, 22 Jun 2010 09:09:41 +0000</pubDate>
		<dc:creator>IPRN Special Interest Groups</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Dix & Eaton]]></category>
		<category><![CDATA[Washington DC]]></category>

		<guid isPermaLink="false">http://www.iprn.com/iprn-hot-topics/?p=90</guid>
		<description><![CDATA[What Does ‘Winning’ Really Mean?
It Means Not Losing Reputation or Business

View the full presentation here.
]]></description>
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		<title>IPRA XIX World Congress</title>
		<link>http://www.iprn.com/iprn-hot-topics/social-media/ipra-xix-world-congress</link>
		<comments>http://www.iprn.com/iprn-hot-topics/social-media/ipra-xix-world-congress#comments</comments>
		<pubDate>Tue, 22 Jun 2010 09:05:21 +0000</pubDate>
		<dc:creator>IPRN Special Interest Groups</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Dix & Eaton]]></category>
		<category><![CDATA[Lima]]></category>
		<category><![CDATA[Peru]]></category>

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		<description><![CDATA[“If media are in such terrible decline, why is media relations in such terrific demand?”
View the full presentation here.
]]></description>
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		<title>Social Media in China</title>
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		<pubDate>Thu, 06 May 2010 17:12:52 +0000</pubDate>
		<dc:creator>IPRN Special Interest Groups</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Nexus PR]]></category>

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		<description><![CDATA[With the recent furore and withdrawal from China by Google, the natureof public relations and accessibility with a Chinese audience in mind has changed.

PR consultants must consider, even more than before, theimpact and importance of social media when attempting to publish content and promote towards the Far East, and this presentation from Benjamin Joffe shows us how.
http://www.slideshare.net/plus8star/social-media-in-china-3785122?src=related_normal&#38;rel=674118
]]></description>
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		<title>Twitter and PR</title>
		<link>http://www.iprn.com/iprn-hot-topics/social-media/twitter-and-pr</link>
		<comments>http://www.iprn.com/iprn-hot-topics/social-media/twitter-and-pr#comments</comments>
		<pubDate>Thu, 06 May 2010 17:11:08 +0000</pubDate>
		<dc:creator>IPRN Special Interest Groups</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Nexus PR]]></category>

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		<description><![CDATA[As Twitter continues to evolve and develop as a business entity, itbecomes increasingly apparent that the medium must be used to leverage public relations in the same way that the other social networks, Facebook, Bebo et al, have galvanized public thought.

This slideshow, created by Dr Corinne Weisgerber, shows how PR companies can utilise the Twitter medium for the [...]]]></description>
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