International PR Network

More Than Ever Before, Research and Targeting are Essential in Building Media Relationships and Getting the Best Results.

Ask most PR professionals to describe their job and they’ll probably answer, “We help create awareness, influence public attitudes and, hopefully, change behavior.” Or many might say, “We help improve our organization’s or client’s corporate reputation.”

But ask a journalist what a good PR person does, and you will likely hear: “They understand what I do, and help me do it better.”

…

DIX & EATON
emerging trends

The fight for local news is changing the media and impacting those they cover
An iPhone photo taken by a disgruntled New York subway passenger. A child’s colorful “Fridge” drawing. An invitation to “put a journalist to work.” All posted on the same page of nytimes.com, one of the most influential sources for news in the world.

…

Complete Guide to Twitter

Harbinger Canada System