International PR Network

“If media are in such terrible decline, why is media relations in such terrific demand?”

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With the recent furore and withdrawal from China by Google, the natureof public relations and accessibility with a Chinese audience in mind has changed.

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As Twitter continues to evolve and develop as a business entity, itbecomes increasingly apparent that the medium must be used to leverage public relations in the same way that the other social networks, Facebook, Bebo et al, have galvanized public thought.

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More Than Ever Before, Research and Targeting are Essential in Building Media Relationships and Getting the Best Results.

Ask most PR professionals to describe their job and they’ll probably answer, “We help create awareness, influence public attitudes and, hopefully, change behavior.” Or many might say, “We help improve our organization’s or client’s corporate reputation.”

But ask a journalist what a good PR person does, and you will likely hear: “They understand what I do, and help me do it better.”

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