<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>IPRN Hot Topics</title>
	<atom:link href="http://www.iprn.com/iprn-hot-topics/feed" rel="self" type="application/rss+xml" />
	<link>http://www.iprn.com/iprn-hot-topics</link>
	<description>IPRN Hot Topics</description>
	<lastBuildDate>Mon, 12 Jul 2010 08:47:06 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Fewer UK shoppers act on sustainability concerns</title>
		<link>http://www.iprn.com/iprn-hot-topics/food-drink/fewer-uk-shoppers-act-on-sustainability-concerns</link>
		<comments>http://www.iprn.com/iprn-hot-topics/food-drink/fewer-uk-shoppers-act-on-sustainability-concerns#comments</comments>
		<pubDate>Mon, 12 Jul 2010 08:47:00 +0000</pubDate>
		<dc:creator>IPRN Special Interest Groups</dc:creator>
				<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[JC Nexus Communications]]></category>

		<guid isPermaLink="false">http://www.iprn.com/iprn-hot-topics/?p=92</guid>
		<description><![CDATA[Sustainability has become a mainstream concern for UK consumers but does not necessarily translate into altered shopping behaviours, according to a new survey from The Nielsen Company.
Several market researchers have speculated that 2010 would be the year in which consumers would regain their interest in sustainability  – both in terms of the environment and [...]]]></description>
		<wfw:commentRss>http://www.iprn.com/iprn-hot-topics/food-drink/fewer-uk-shoppers-act-on-sustainability-concerns/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leveraging Media to Win in a Crisis</title>
		<link>http://www.iprn.com/iprn-hot-topics/social-media/leveraging-media-to-win-in-a-crisis</link>
		<comments>http://www.iprn.com/iprn-hot-topics/social-media/leveraging-media-to-win-in-a-crisis#comments</comments>
		<pubDate>Tue, 22 Jun 2010 09:09:41 +0000</pubDate>
		<dc:creator>IPRN Special Interest Groups</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Dix & Eaton]]></category>
		<category><![CDATA[Washington DC]]></category>

		<guid isPermaLink="false">http://www.iprn.com/iprn-hot-topics/?p=90</guid>
		<description><![CDATA[What Does ‘Winning’ Really Mean?
It Means Not Losing Reputation or Business

View the full presentation here.
]]></description>
		<wfw:commentRss>http://www.iprn.com/iprn-hot-topics/social-media/leveraging-media-to-win-in-a-crisis/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IPRA XIX World Congress</title>
		<link>http://www.iprn.com/iprn-hot-topics/social-media/ipra-xix-world-congress</link>
		<comments>http://www.iprn.com/iprn-hot-topics/social-media/ipra-xix-world-congress#comments</comments>
		<pubDate>Tue, 22 Jun 2010 09:05:21 +0000</pubDate>
		<dc:creator>IPRN Special Interest Groups</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Dix & Eaton]]></category>
		<category><![CDATA[Lima]]></category>
		<category><![CDATA[Peru]]></category>

		<guid isPermaLink="false">http://www.iprn.com/iprn-hot-topics/?p=86</guid>
		<description><![CDATA[“If media are in such terrible decline, why is media relations in such terrific demand?”
View the full presentation here.
]]></description>
		<wfw:commentRss>http://www.iprn.com/iprn-hot-topics/social-media/ipra-xix-world-congress/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media in China</title>
		<link>http://www.iprn.com/iprn-hot-topics/social-media/social-media-in-china</link>
		<comments>http://www.iprn.com/iprn-hot-topics/social-media/social-media-in-china#comments</comments>
		<pubDate>Thu, 06 May 2010 17:12:52 +0000</pubDate>
		<dc:creator>IPRN Special Interest Groups</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Nexus PR]]></category>

		<guid isPermaLink="false">http://www.iprn.com/iprn-hot-topics/?p=83</guid>
		<description><![CDATA[With the recent furore and withdrawal from China by Google, the natureof public relations and accessibility with a Chinese audience in mind has changed.

PR consultants must consider, even more than before, theimpact and importance of social media when attempting to publish content and promote towards the Far East, and this presentation from Benjamin Joffe shows us how.
http://www.slideshare.net/plus8star/social-media-in-china-3785122?src=related_normal&#38;rel=674118
]]></description>
		<wfw:commentRss>http://www.iprn.com/iprn-hot-topics/social-media/social-media-in-china/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
