International PR Network

New Drink centre Industry research

Published December 2010 – 60 Pages/300 Slides – PDF + PowerPoint Format – £408

Order online at: http://www.drinksector.com/basket.asp?idReport=122&basketAction=auto

Report Overview

This is the food and beverage industry’s most important guide to the business trends in nutrition and
health. Whether you are in ingredient supply or consumer foods and beverages, this annual forecast 10
Key Trends provides unrivalled practical insights.

10 Key Trends provides you with broad and deep insights – all backed with supermarket sales data.

Each trend analysis in this report gives a concise bullet-point summary of the trend and of the key factors
that can contribute to enduring success.

10 Key Trends for 2011 are:

1. Digestive health – the biggest growth opportunity

2. Energy – a wealth of new opportunities?

3. Feel the benefit – the most powerful marketing message

4. Fruit – the future of food and health

5. Weight management

6. Naturally healthy and ultra-convenient

7. Packaging and premiumisation

8. Antioxidants – popular but future uncertain?

9. Immunity’s regulatory and marketing speed bumps

10. Bones and movement

The report also includes 8 Micro-Trends. These are:

1. Protein

2. The reinvention of dairy

3. The rise of vitamin D

4. Ageing population, good science lift cholesterol-lowering

5. The kids market – where natural and convenient beat fortification

6. Probiotics’ new niches

7. Stress, relaxation and sleep

8. Omega 3 needs better technology to achieve break-out