Changing shopping habits in the UK

IPRN Changing shopping habits in the UK - Food & Drink

Shopping behaviour has evolved quickly over the last 18 months and certain trends have emerged. When we conducted shopper research at the end of 2008, we found that shoppers were eating out less and cooking more from scratch. Two years on, we ask whether this has changed and what it means for the industry.

Read the full article by IGD submitted by Jonathan Choat from Nexus PR.

Author: IPRN Special Interest Groups | April 21st, 2010
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