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LATEST HOT TOPICS
With the recent furore and withdrawal from China by Google, the natureof public relations and accessibility with a Chinese audience in mind has changed. Nexus PR
As Twitter continues to evolve and develop as a business entity, itbecomes increasingly apparent that the medium must be used to leverage public relations in the same way that the other social networks, Facebook, Bebo et al, have galvanized public thought. Nexus PR
More Than Ever Before, Research and Targeting are Essential in Building Media Relationships and Getting the Best Results. Ask most PR professionals to describe their job and they’ll probably answer, “We help create awareness, influence public attitudes and, hopefully, change behavior.” Or many might say, “We help improve our organization’s or client’s corporate reputation.” But ask a journalist what a good PR person does, and you will likely hear: “They understand what I do, and help me do it better.”
Shopping behaviour has evolved quickly over the last 18 months and certain trends have emerged. When we conducted shopper research at the end of 2008, we found that shoppers were eating out less and cooking more from scratch. Two years on, we ask whether this has changed and what it means for the industry.
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