International PR Network

More Than Ever Before, Research and Targeting are Essential in Building Media Relationships and Getting the Best Results.

Ask most PR professionals to describe their job and they’ll probably answer, “We help create awareness, influence public attitudes and, hopefully, change behavior.” Or many might say, “We help improve our organization’s or client’s corporate reputation.”

But ask a journalist what a good PR person does, and you will likely hear: “They understand what I do, and help me do it better.”

Yet one aspect of the professional communicator’s job description that rarely gets mentioned is how absolutely essential targeting the correct media – and, in turn, the correct audiences – is to a successful campaign and a positive relationship with the press.

Read the full article, a Cision Executive White Paper, submitted by Jonathan Choat from Nexus PR.