Tools

Tools

• Edson_Evers_PR_ Online (Powerpoint 8.9MB)
• How to get seven new clients in a year, Harkonsalo & Vesa (Powerpoint 0.4MB)
• The benefits of video in PR – best practice learning Edson Evers (Word 36KB)
• 5 free online tools you’ve likely never used (but should) | Articles | Main
• 6 Reasons Why Grammar Still Matters in the Digital Age : PR News
• Social-Media-Monitoring-in-Fifteen-Minutes-by-Murray-Newlands
• CIPR_Wikipedia_Best_Practice_Guidance
• The 6 things all new employees should be told | Articles | Main

New business

• DIX & EATON – USA (Powerpoint 182KB)
• Kragelund Kommunikation AS – Denmark (PDF 91KB)

Social Media

• Broadgate Mainland Digital Trends Survey (Powerpoint 3.7MB)
• Broadgate Mainland Digital Trends 2011 Survey (PDF 3.1MB)
• The SmartBrief Guide to Social Media Return on Investment
• Learn LinkedIn from the Experts (PDF 1.4MB)
• Get your Mocial Mojo Working- integrating email, social, mobile and local

PR Measurements

• CREATIVE INVESTIGATIONS – Cecilia Mosto – ARGENTINA (Powerpoint 7.3MB)
• Don’t count the people you reach, reach the people who count – Senft & Partner – Austria (Powerpoint 3.8MB)