PR Case Studies
Australian Bananas - rebuilding the industry (Australia)
DYDX Pty Ltd
Following the devastation of the Ausrtralian banana industry caused by Cyclone Larry, a communications campaign was required to alert consumers to the return of banana supplies with gradual reductions in prices. But because bananas had been priced beyond the reach of most households, and consumers had substituted other fruit for bananas, the goal was to encourage the household purchaser to add bananas to their shopping list and to generate sales at prices that gave growers higher returns.
gdrucker@dydx.com.au
