PR Case Studies
Centaur Grain - Leading British Grain farming to greater efficiency and profitability (UK)
Nexus Communications Group Limited
1. Centaur Grain – the leading UK farmers grain co-operative. 2. Cereal farming and grain trading methods out of date and inefficient 3. Initial studies showed supply chain efficiency could save farmers, millers and end users £millions pa. 4. Research into current methods highlighted inefficiencies all along the chain of supply and showed how £40million could be saved . 5. ‘Against the Grain ‘ report of the findings published by Centaur and publicised in the farming and food media and directly to all opinion formers , Government and trade organisations –plus members of other grain co-ops. 6. One to one key media briefings resulted in major features in all key media including BBC Radio 4 ‘Farming Today’ , Farmers Weekly, Food Manufacture . 7. Report taken up by key trade associations - Fed . of Bakers , NFU, Home Grown Cereals Authority etc for further action. 8. Doors opened with end users of flour concerning traceable whole supply chain efficiency and quality .
